Hi, I'm Graeme, a passionate South African Art Director with over a decade of experience. Having worked at some great agencies in South Africa and having lived and worked abroad at one of Germany's top shops, and collaborated with agencies in Dubai, I’ve gained valuable international work and life experience. I’m a friendly creative that is fueled by curiosity, a passion for generating ideas, and a love for making things. I always aim to produce great, effective work—and having fun while doing it.
I'm a fairly multi-faceted creative with experience spanning everything from big-brand storytelling to integrated campaigns across multiple channels. I’ve worked with names like Porsche, Puma, KFC and more, and have received some recognition for my efforts along the way.
Awards & recognition
2025: Dubai Lynx finalist - Brand Collateral - PUMA Play The City
2025: Dubai Lynx finalist - Art Direction: Brand & Communications Design - PUMA Play The City
2025: Creative Circle Ad of the Month 1st place OOH for SPCA “Adoptim”
2025: Creative Circle Ad of the Month 2nd place print for SPCA “Adoptim”
2022: Creative Circle Ad of the Month for Stella Artois "Life in Amber" film
2021: Loerie Awards Judge - Print Communication
2020: Loeries finalist - Live events for Steers 600th Flame
2019: Loeries Print Campaign Silver for Cell C “Don’t let them in”
2019: Loeries Campaign Craft Certificate Print Crafts Art Direction for Cell C “Don’t let them in”
2019: Loeries Finalist: Print Crafts Photography for Cell C “Don’t let them in”
2019: Creative Circle Ad of the Month for Cell C "Don’t let them in" print
2019: Orchid: Mugg & Bean Share Generous TVC
2017: Top ten most loved Ad's in South Africa: Mugg & Bean Share Generous TVC
2015: Official Loeries Rankings: Placed 8th in the country’s top 10 Designers
2015: African Cristal awards: Outdoor Silver Craft for Mr. Min poster campaign
2015: Loeries Campaign Craft Certificate: Print Crafts: Art Direction for Mr. Min poster campaign
2015: Loeries Campaign Craft Certificate: Print Crafts: Illustration for Mr. Min poster campaign
2015: Creative Circle Ad of the Month for Mr. Min poster campaign
2015: Loeries Digital Craft Finalist PPS Microsite
2015: Creative Circle Ad of the Month PPS Microsite
2015: 2 x Bookmarks finalists PPS Microsite
2013: Cannes Lion Bronze for TBWA "We sent their briefs back"
2013: One Show Silver for TBWA "We sent their briefs back"
2013: Merit One Show Design for TBWA "We sent their briefs back"
2013: D&AD Wood Pencil: Art Direction for Direct for TBWA "We sent their briefs back"
2012: Loeries Gold for TBWA "We sent their briefs back"
2012: Loeries Craft Certificate for TBWA "We sent their briefs back"
2012: Loeries Bronze for TBWA "We sent their briefs back"
2012: Creative Circle Ad of the Month: Silver for TBWA "We sent their briefs back"
Clients worked on
Porsche, KFC, Puma, Stella Artois, Ford, OPPO, WWF, Cell C, Budget Insurance, Stanlib investments, Mugg & Bean, Doritos, Simba chips, Steers fast food, DSTV, Amstel, Procter & Gamble, Unilever, TBWA, Tiger Brands, Durex, Professional Provident Society, First National Bank, Defy, Standard Bank, NIVEA, South African Airways, SA Taxi, Whisks & Pedigree, Hyundai, Nissan, City Lodge Hotel Group, Liberty Life and Momentum health, SA Taxi and POWA.
Languages
English - Native
Afrikaans - B1
German - A2
Dutch - A2