A.i.nything for the taste
With a bold and daring client, we created an integrated campaign showing the lengths some will go for the taste of KFC.
We tapped into everyday conversations, particularly the rise of AI, one of today’s hottest topics.
By riding this wave of relevance, we sparked discussion and gave South Africans a fun, light-hearted way
to engage with the tech. In the near future, when AI takes over, it won’t be our jobs it’s after it’ll be our fried chicken.
Meet K.A.I.I.A. (Kentucky AI Integrated Assistant) a taste-obsessed, emotionally unpredictable, fried-chicken-curious AI.
She doesn’t want to rule the world. She just wants a bite. And to get it, she chooses a human subject: Vuyo.
K.A.I.I.A. will do anything for the taste.
FIRST, WE INTRODUCED KAIIA to the WORLD with our brand film
To show the world through KAIIA’s eyes, we created KAIIA Vision, a first-of-its-kind in South African filmmaking. This cinematic style imagines how AI might see taste, smell, emotion and human interaction. Using a re-purposed Xbox LiDAR scanner with our main camera rig, we captured live-action data so every movement, depth and detail could be reinterpreted through KAIIA’s visual language
THEN SHE INFILTRATED EVERY SPACE SHE COULD FIND
SHE TOOK OVER THE BIG SCREEN
SEIZED control OF THE DRIVE-THRU SYSTEM
and took OVER the airwaves on LIVE radio
SHE BECAME THE FIRST OF HER KIND IN SOUTHern AFRICA
KAIIA, our KFC-obsessed AI, generated a flood of wildly creative images — each one infused with her unmistakable love for KFC. From playful pop culture mash-ups to totally unexpected twists, no two creations were ever the same. Here’s just a taste of what she came up with.
and SHOWED US JUST HOW KFC OBSESSED SHE REALLY WAS
OUTdoor
We then took her creations and used them on various OOH locations where we drove consumers to create their own AI masterpieces to win prizes.
Social
Agency: Ogilvy South Africa
Role: Creative Group Head