Once upon a time, not so long ago, an unknown bus driver named Romy Magold posted a Tik Tok stating that R100 can't buy a car, so rather eat and be happy. Her video went viral by touching South Africans with her honest authenticity and down to earth charm.
So when KFC Africa approached Volkswagen South Africa to collaborate in a car-a-day giveaway, we did not want to do a traditional promo. We thought "hold my bucket". 🍗 We asked Romy to be the face of this summer campaign, and gave her In December 2025, she handed over the keys to 31 brand new Polo Vivo's across the country.
Says Romy "I know how much difference one opportunity can make. Helping 31 other South Africans experience something life-changing.....now that's a real win. Life can change in a moment, even on an ordinary day when you least expect it."
BRAND FILMS
We got all different types of people, from all over South Africa, pleading to our new campaign ambassador so that they could get their hands on one of the 31 cars.
And for the month of December, we announced a new car winner every single day.
OUTDOOR
DIGITAL ASSETS
