75 YEARS OF BEING DRIVEN BY DREAMS
Porsche is a place where artists racers and innovators come to daydream. So for their 75th anniversary, we were tasked to launch their purpose for the world to see - Driven by Dreams.
We led and supported a fully integrated campaign across every global market from North America to China celebrating their milestone.
We used Porsche’s iconic hues as a proxy for bravery, dreaming in full colour across every event, activation, and Dealership.
PORSCHE DREAMER STORIES: Those who make the world a more colourful place.
Who are the dreamers? They are the bold visionaries, rebels, and pioneers who strive to make a difference. They are the ones who stand firmly on the ground while painting their dreams into reality.
PARTNER ACTIVATIONS
Working closely with all of our partner agencies, we created a visual feast and our big idea was taken across the globe into every major market including China, where an 11-day Festival of Dreams drew the biggest crowd in Porsche China's history, as the market celebrated 75 years of Porsche sports cars with a massive programme.
Key artwork
We created the key artwork that were rolled out in multiple markets across the around the globe.
