75 YEARS OF BEING DRIVEN BY DREAMS
Porsche is a place where artists racers and innovators come to daydream. So for their 75th anniversary, we were tasked to launch their purpose for the world to see - Driven by Dreams.
We led and supported a fully integrated campaign across every global market from North America to China celebrating their milestone.
We used Porsche’s iconic hues as a proxy for bravery, dreaming in full colour across every event, activation, and Dealership.
PORSCHE DREAMER STORIES: Those who make the world a more colourful place.
Who are the dreamers? They are the bold visionaries, rebels, and pioneers who strive to make a difference. They are the ones who stand firmly on the ground while painting their dreams into reality.
PARTNER ACTIVATIONS
Together with our partner agencies, our big idea was taken across the globe celebrating 75 years of Porsche sports cars with a massive programme.
Key artwork
We created the key artwork that were rolled out in multiple markets across the around the globe.
CREDITS
Agency: BBDO Germany
Chief Creative Officer: Jonathan Deeb
Creative Director: Paul Frade
Creative Director: Steven Tyler
Associate Creative Director: Kyle Jacobson
Associate Creative Director: Jessica Neubauer
Senior Art Director: Graeme van Jaarsveld
Senior Copywriter: Simon Kirkham
Business Unit Director: Sylvia Pelzer
Account Director: Jana Unterhansburg