75 YEARS OF BEING DRIVEN BY DREAMS
Porsche is a place where artists racers and innovators come to daydream. So for their 75th anniversary, we were tasked to launch their purpose for the world to see - Driven by Dreams.
We led and supported a fully integrated campaign across every global market from North America to China celebrating their milestone.
We used Porsche’s iconic hues as a proxy for bravery, dreaming in full colour across every event, activation, and Dealership.
PORSCHE DREAMER STORIES: Those who make the world a more colourful place.
Who are the dreamers? They are the bold visionaries, rebels, and pioneers who strive to make a difference. They are the ones who stand firmly on the ground while painting their dreams into reality.
PARTNER ACTIVATIONS
Together with our partner agencies Porsche’s became our canvas where we brought the idea of Dreaming in Full colour to life. The idea was taken across the globe celebrating 75 years of Porsche sports cars with a massive programme.
Key artwork
We created the key artwork that were rolled out in multiple markets across the around the globe.
Agency: BBDO Germany
Role: Concept, Art Direction & Design