75 YEARS OF BEING DRIVEN BY DREAMS
Porsche is a place where artists racers and innovators come to daydream. So for their 75th anniversary, we were tasked to launch their purpose for the world to see - Driven by Dreams.
We led and supported a fully integrated campaign across every global market from North America to China celebrating their milestone.
We used Porsche’s iconic hues as a proxy for bravery, dreaming in full colour across every event, activation, and Dealership.
Key artwork
We created the key artwork that were rolled out in multiple markets across the around the globe.
This was part of a global integrated campaign
Agency: BBDO Germany
Role: Senior Art Director